IP Pilot speaks to Richard Gris from Daniel Law on how one of Brazil’s top-ranked IP firms transformed cold outreach into strategic client acquisition using data intelligence<\/span><\/span><\/p>\n<\/div> Eight years ago, Daniel Law operated like most law firms. Richard Gris, now the firm’s Head of Data and Business Strategy, recalls those early days when Excel was the only path forward.<\/p>\n \u201cEight years ago, we just used Excel spreadsheets. We went into our internal operating systems, extracted reports, and did the analysis on Excel. It actually served us well at that time.”<\/p>\n But soon, “serving well” wasn’t enough. While other law firms in the market remained comfortable with traditional approaches, Daniel Law saw an opportunity through big data and embarked on a journey that would fundamentally change how they acquire clients, price services, and compete in an increasingly crowded market.<\/p>\n Today, the firm generates new business meetings across 85 countries, strategically prices based on competitive intelligence, and has built what Richard calls “a competitive edge\u201d that maybe other competitors getting into this industry now won’t have.<\/p>\n<\/div><\/div><\/div>The Transformation<\/h1><\/div>